Understanding Convenience Sampling: Pros, Cons, and Best Practices

convenience sampling

Convenience sampling is a non-probabilistic sampling technique where participants are selected based on their easy accessibility and readiness to participate in the study. It’s often used when the availability of subjects is a priority over the randomness of selection.

Introduction to Convenience Sampling

Convenience Sampling is a non-probabilistic technique of data collection where subjects are selected from the population based on their accessibility and availability. Its simplicity and speed make it a commonly used method in various research fields. The researcher can quickly gather large volumes of data without spending significant time or resources. However, despite these advantages, it’s important to note that convenience sampling may not provide a representative sample of the entire population, limiting the generalizability of the research findings.

Highlights

Ad Title

Ad description. Lorem ipsum dolor sit amet, consectetur adipiscing elit.